Tuesday, July 03, 2007

Olympics 2012 Logo "evolves"

Mocked Olympic logo ‘evolves’
Dipesh Gadher and Ian Pocock
The Sunday Times
July 1, 2007

Now, after a month of protests, designers have devised a less controversial version of the logo. One image, featuring a child taking part in martial arts, is already being used on the side of an Olympics bus touring Britain to promote the Games.

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Olympic logo plans speeded up
By Maija Palmer
Financial Times
Published: July 2 2007 03:00 Last updated: July 2 2007 03:00

“We had originally planned to establish the design for a couple of months with just the block colours but because there was such international publicity, the logo established itself pretty quickly, and we are now filling it with pictures slightly quicker than planned,” said a spokeswoman for the London Organising Committee of the Olympic Games.

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Visuals 'evolve' London 2012 logo
Freelance UK
Jul 3, 2007

The logo for the London 2012 Olympics, which was publicly attacked for being ‘meaningless’, is to undergo a revamp that will incorporate images of athletes.

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