London 2012 Won't Go Down with the Ship

London 2012 to shelve ship idea
Plans to promote the 2012 Olympics using a ship sailing around the world advertising Britain's "cultural riches" have been ditched, the BBC has learned.
James Pearce BBC Sports News Correspondent
BBC News
Last Updated: Tuesday, 11 March 2008, 17:21 GMT

London's bid book claimed the ship would: "... carry a cargo emblematic of the UK's cultural riches.

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