Wednesday, June 06, 2007

London 2012 Logo: Let the Cock-Ups Begin!

A major event deserves a major cock-up! And if the powers that be can start making a mess of things 5 years ahead of schedule, all the better. That about sums up my opinion of the new 2012 logo. However, I will say this: it's certainly not boring! And, to just be a logo, it is getting lots and lot of press. So, by the time the Olympics roll around, we'll have that pesky jagged glaring monstrosity permanently engraved in our memories, especially all the lucky folks who've had a seizure because of it.










Mayor wades into 2012 footage row
Creators of footage promoting the 2012 Olympics should not be paid after it emerged it could trigger an epileptic seizure, London's mayor has said.
BBC News
Last Updated: Wednesday, 6 June 2007, 14:24 GMT 15:24 UK

Ken Livingstone's comments came after a segment of the animated footage had to be removed from the organisers' website on the advice of experts.

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here for complete article.

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Epilepsy fears over 2012 footage
A segment of animated footage promoting the 2012 Olympics has been removed from the organisers' website after fears it could trigger epileptic seizures.
BBC News
Last Updated: Tuesday, 5 June 2007, 19:09 GMT 20:09 UK

Emphasising that it was not the logo itself which was the focus of worries, she said: "This concerns a short piece of animation which we used as part of the logo launch event and not the actual logo."

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here for complete article.

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'Oh no' logo
It has received a mauling from the public, but what do branding experts make of the new Olympics 2012 logo?
By Tom Geoghegan
BBC News Magazine
Last Updated: Tuesday, 5 June 2007, 00:49 GMT 01:49 UK

This is a logo which took a year to design and has to help raise £2bn of private money to pay for the running of the Games. So there were some understandable nerves among the London 2012 organisers when they unveiled it.

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here for complete article.

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Olympics: London Olympic logo triggers debate
by
AROMA
AROMA
Jun 5th, 2007

The “iconic” logo for the 2012 London Olympics was unveiled on Monday, but critics immediately condemned it as “hideous” and a waste of money.

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here for complete post.

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The London 2012 logo: the blogosphere is angry
The internet has seen the London 2012 logo - and frankly, they don't like it.
The following is an entirely representative sample of what bloggers and Twitterers were saying about the pink, jagged bit of 'branding' that cost £400,000

Metro.co.uk
Monday, June 4, 2007

'Despite the fact that if you squint it looks a bit like a couple engaging in an act of oral sex and despite the fact that one of the Londonist co-editors described it as a "joke", I really like it.

Click
here for complete article.

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London 2012 Logo vs Saved By The Bell:













Tiswas - Opening Titles:


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