Tuesday, May 09, 2006

Simply MUJI

Spend any amount of time roaming central London and you’re apt to come across the Japanese retail chain, Muji. Muji sells basic, but stylish, items at affordable prices. Think Mandarina Duck for the masses meets an urban Japanese version of IKEA and you’re on the right track. With everything from clothing to electronic goods to furniture, stationary and storage seem to be what Muji does best (I’m also quite keen on their flip flops too).

Muji (which means ‘simple’ in Japanese or ‘No Brand Quality Goods’ according to muji.co.uk) was established in Japan in 1980 with the guiding principle of developing ‘new, simple products at reasonable prices by making the best use of materials while considering environmental issues.’

This principle is well observed in Muji’s (lack of) product packaging. In an attempt to conserve resource and reduce waste, Muji products appear on store shelves in minimal packaging bearing only relevant information and a price tag. Such an approach enables Muji to stock its shops efficiently and effectively. Items are neatly arranged and very easy for shoppers to find and to visualize how efficiently and effectively Muji products might fit in their homes.

Visit Muji on the web for more details:

No comments: